Atlanta Property Management Blog

Tips For Marketing a Rental Property That’s Still Occupied

System - Saturday, February 24, 2024

Marketing a rental property that is still occupied requires a delicate approach to respect the current tenants while showcasing the property to potential renters. Here are some tips to effectively market a rental property that's still occupied:

  1. Communication with Current Tenants:

    • Inform and involve the current tenants in the marketing process.
    • Clearly communicate the reasons for the property being marketed while emphasizing respect for their privacy and comfort.
  2. Schedule Open Houses Thoughtfully:

    • Coordinate with current tenants to schedule open houses and property showings at convenient times, minimizing disruptions to their daily routine.
    • Consider hosting open houses on weekends or during times when the tenants are likely to be away.
  3. High-Quality Photos and Descriptions:

    • Showcase the property using high-quality photos and compelling descriptions.
    • Highlight the property's features, amenities, and unique selling points to attract potential tenants.
  4. Online Marketing:

    • Utilize online platforms, such as real estate websites, social media, and rental listing websites, to market the property.
    • Clearly mention in the listings that the property is currently occupied and showings are by appointment only.
  5. Professional Signage:

    • Place a professional "For Rent" sign on the property, including contact information for interested parties to schedule viewings.
    • Clearly state that showings are by appointment only to avoid unexpected disruptions for the current tenants.
  6. Virtual Tours:

    • Create virtual tours or video walkthroughs of the property to give potential tenants a comprehensive view without physically entering the space.
    • Share these virtual tours on your website, social media, and rental listing platforms.
  7. Offer Incentives:

    • Consider offering incentives to current tenants, such as reduced rent for the inconvenience, to encourage their cooperation during the marketing process.
  8. Respect Tenant Privacy:

    • Ensure that the marketing efforts respect the privacy of current tenants.
    • Avoid sharing personal information or images of the current occupants in your marketing materials.
  9. Promptly Address Inquiries:

    • Respond promptly to inquiries from potential tenants and schedule showings efficiently.
    • Clearly communicate with interested parties about the current tenant's presence and coordinate viewings accordingly.
  10. Provide Ample Notice:

    • Always provide the current tenants with ample notice before scheduling any showings or open houses.
    • Respect their schedule and preferences as much as possible.

Remember that maintaining a positive relationship with current tenants is crucial for the success of marketing a rental property. Clear communication, respect for privacy, and careful coordination can help ensure a smooth process for everyone involved.

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